Search Engine Marketing - SEM
Your medical practice or healthcare organization has just created a new web site, optimized it for search engines, and are tracking the web site traffic. Now what?
The next step is to help your web site reach its maximum potential by advertising it thru search engine marketing, also referred to as SEM.
Search engine marketing is the process of advertising your website via the many avenues on the internet to drive more traffic to your web site. The most common form of SEM is pay-per-click (PPC) advertising on Google, Yahoo, and MSN/Bing.
Other forms of SEM may include:
- Advertising in local online directories
- Advertising in local online newspapers and television web sites
- Buy additional domain names
- Email Newsletter Campaigns
Medical practices have to balance the need to advertise and the appearance of advertising too much. You need to get your message out about your web site without tuning patients out.
Contact MMA at 770.951.8427 to discuss how we can assist your practice in marketing your web site online to attract new patients.